Learn how a new website helped Victorian Laser & Skin Clinic increase their online sales and bookings within the first month of going live!

Victorian Laser & Skin Clinic

Operating in Melbourne since 1999, the Victorian Laser & Skin Clinic is Melbourne’s leading dedicated skin and laser hair removal clinic. Their practitioners have performed more than 2 million successful treatments to date.

The Problem
  • Separate website and online store
  • Not mobile-friendly
  • Poor user experience
  • Content heavy
  • Inconsistent branding

When Victorian Laser & Skin Clinic approached DesignQ for our web design & development services, they had a very outdated website that was separated into two parts; one was an informational site, and the other was an ecommerce Shopify site on a separate domain. This made for a website that was difficult to manage and offered a very poor user experience.

Victorian Laser & Skin Clinic wanted a centralised responsive ecommerce website that they could manage themselves and that offered users a streamlined and straightforward purchasing process.

Additional complexities of the project included the many variables between how Vic Laser wanted users to order services versus products; the ability for them to select one of four locations when making a payment; and for those payments to go into the respective clinics bank account.

We also had to take into account that the website already had extensive SEO work done, so any new website would need to ensure that the results over the past few years weren’t lost.

The Solution
  • Ecommerce website
  • Mobile-first design
  • Mobile-friendly
  • Great user experience
  • Consistent branding
  • No loss in Google rankings

Through our web design & development services, DesignQ was able to address all of the above requirements by developing a custom website that used WordPress at its core. Using extensive programming we were able to develop our own plugins and produce a website that was both visually appealing, offered a fantastic user experience and was easy to manage by their team. Through URL mapping we also ensured that there was no impact to their Google rankings.

Since going live, Vic Laser has seen an increase in online sales upwards of 20% when compared to the same period the prior year.

NEW Vic Laser website

OLD Vic Laser website

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Why partner with DesignQ?

It's simple. Your success, is our success. At DesignQ we’ve been transforming businesses of all sizes through our solution-based approach for over 17 years.
Quick Turnaround
Needed your new website last week? Our projects can be turned around in as little as 1 working week!
Pixel Perfect Design
It's all about the attention to detail. We pride ourselves on delivering pixel perfect websites each and every time.
Unlimited Revisions*
We offer unlimited revisions* during the development stage to ensure you're happy with the outcome.
Professional Team
We take great pride in the quality of work we produce. Our team has helped hundreds of businesses like yours.
Quick Turnaround
Needed your new website last week? Our projects can be turned around in as little as 1 working week!
Pixel Perfect Design
It's all about the attention to detail. We pride ourselves on delivering pixel perfect websites each and every time.
Unlimited Revisions*
We offer unlimited revisions* during the development stage to ensure you're happy with the outcome.
Professional Team
We take great pride in the quality of work we produce. Our team has helped hundreds of businesses like yours.

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